Bringing the Kitchen to Instagram

Next Level Taste creates meat boards, fish boards, and a variety of gifts for both individual and corporate customers. Whether someone is sending a gift to a host or ordering for clients and employees, the business offers plenty worth showing off.

The challenge was bringing that same appeal to its Instagram presence.

When we took over Next Level Taste’s Instagram, the account wasn’t getting many views, and the content felt a little bland. There was an opportunity to show more of what made the business interesting beyond the finished products.

We wanted to give people a reason to watch, connect with the brand, and come back for more.

We brought the camera into the kitchen and put the personalities behind the products front and center.

We developed a content series featuring the chef and a worker, making their personalities part of the brand’s Instagram presence. Alongside the boards and gifting options, viewers got to see behind the scenes and meet the people preparing them.

This gave us a natural way to showcase the products through entertaining content, making the kitchen and its team as much a part of the story as the finished boards.

In less than two months, the series generated close to three million views, with one video alone reaching 2.5 million.

By combining product showcases with kitchen content and staff personalities, we helped turn a quiet account into a presence people wanted to watch, giving Next Level Taste and its offerings significantly more visibility.