Turning Visibility Into New Sponsors

With 4,000 players and hundreds of sponsors, LBA already had a strong presence in the community. Between the players, parents, and businesses involved, Shimon Friedman and the league were well known.

Behind that recognition was an operation filled with planning, creativity, and moving parts worth sharing.

Getting people’s attention was familiar territory for LBA. The opportunity on LinkedIn was to show business owners what went into running the league, and how much thought went into giving its sponsors exposure.

We wanted to help companies, including those outside LBA’s existing community, understand the value of being involved and start conversations with potential sponsors.

We built the content around Shimon’s perspective, giving people a look into his life, his responsibilities, and his approach to running and marketing a league of this size.

We shared the thinking behind his decisions, the coordination happening behind the scenes, and his commitment to getting every sponsor and team as much visibility as possible. From billboards to his unique promotional ideas, the content showed the effort behind the exposure.

Alongside the content, we created an outreach system with personalized, creative ways to connect with potential sponsors. This allowed us to actively introduce businesses to the opportunity while Shimon’s posts gave them a clearer picture of what sponsorship could offer.

For the following season, the outreach system generated over 65 leads and converted more than a dozen into new sponsors.

The content and outreach reached companies beyond LBA’s established community, helping new corporate audiences understand the league’s reach and the potential to bring more attention to their businesses.

For an already profitable league, this created further revenue growth, and a way to build sponsorship relationships beyond its existing network.